BRAND MESSAGING WIZARD - PART 1(Download an offline version here.) Brand Messaging Wizard Part 1 Foundation: snapshot, values, uniqueness, purpose/vision, voice, tagline. Client / Brand name Client contact email (optional) Industry / category Primary offer (one sentence) Core values (one per line) Value definitions / proof (one per line, same order) Uniqueness (what makes you meaningfully different?) Proof points (one per line) Core purpose (why you exist) Vision (future you’re building) Brand personality / voice traits (one per line) Words to use (comma-separated) Words to avoid (comma-separated) Tagline Additional headers (one per line) Email Part 1 to Jackall Creative Clear
