99% Invisible #181
The Milk Carton Kids
“On a Sunday morning in 1982, in Des Moines, Iowa, Johnny Gosch left his house to begin his usual paper route. A short time later, his parents were awakened by a phone call–it was a neighbor—their paper hadn’t come. When the Gosches went looking for Johnny they found only his red wagon full of newspapers, abandoned on the sidewalk.
Johnny Gosch was 13 when he disappeared. He had blue eyes and dirty blond hair with a small gap between his front teeth. And his would be the first face of a missing child ever printed on a milk carton.”
